{"id":1106,"date":"2025-01-05T13:03:54","date_gmt":"2025-01-05T05:03:54","guid":{"rendered":"https:\/\/www.buygoogle.cc\/blog\/?p=1106"},"modified":"2025-01-05T13:04:56","modified_gmt":"2025-01-05T05:04:56","slug":"%e6%90%9c%e7%b4%a2%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e5%8f%af%e4%bb%a5%e9%80%9a%e8%bf%87-3-%e7%a7%8d%e6%96%b9%e5%bc%8f%e4%b8%ba%e5%a4%a7%e7%81%be%e9%9a%be%e5%81%9a%e5%a5%bd%e5%87%86%e5%a4%87","status":"publish","type":"post","link":"https:\/\/www.buygoogle.cc\/blog\/?p=1106","title":{"rendered":"\u641c\u7d22\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u901a\u8fc7 3 \u79cd\u65b9\u5f0f\u4e3a\u5927\u707e\u96be\u505a\u597d\u51c6\u5907"},"content":{"rendered":"<div class=\"bialty-container\">\n<p><span>2024 \u5e74\u7684\u5927\u53d8\u9769\u4e8e 1 \u6708<\/span><a href=\"https:\/\/searchengineland.com\/google-chrome-started-phasing-out-third-party-cookies-436244\"><span>\u6b63\u5f0f\u5f00\u59cb<\/span><\/a><span>\uff0c\u5f53\u65f6\u8c37\u6b4c\u9996\u6b21\u4e3a Chrome \u7528\u6237\u63a8\u51fa\u8ddf\u8e2a\u4fdd\u62a4\u529f\u80fd\u3002<\/span><\/p>\n<p><span>\u4efb\u4f55\u5bf9\u6b64\u63aa\u624b\u4e0d\u53ca\u7684<\/span><a href=\"https:\/\/searchengineland.com\/guide\/what-is-paid-search\"><span>PPC\u8425\u9500\u4eba\u5458\u8981\u4e48\u591a\u5e74\u6765\u6ca1\u6709\u5173\u6ce8\u8fd9\u4e9b\u4fe1\u53f7\uff0c\u8981\u4e48\u6ca1\u6709\u53ec\u96c6\u5fc5\u8981\u7684\u5404\u65b9\u6765\u5236\u5b9a\u4e00\u4e2a\u6709\u51dd\u805a\u529b\u7684\u5e94\u5bf9\u7b56\u7565\u2014\u2014\u6216\u8005\u4e24\u8005\u517c\u800c\u6709\u4e4b\u3002<\/span><\/a><\/p>\n<p><span>\u4f5c\u4e3a\u4ee3\u7406\u8425\u9500\u4eba\u5458\uff0c\u6211\u66fe\u5e2e\u52a9\u6570\u5341\u4e2a\u54c1\u724c\u5236\u5b9a\u540e\u7b2c\u4e09\u65b9 Cookie \u65f6\u4ee3\u7684\u751f\u6d3b\u65b9\u5f0f\u3002<\/span><\/p>\n<p><span>\u65e0\u8bba\u60a8\u662f\u5728\u5fd9\u4e8e\u5236\u5b9a\u603b\u4f53\u6218\u7565\uff0c\u8fd8\u662f\u9700\u8981\u6307\u5bfc\u5982\u4f55\u4f18\u5148\u8003\u8651\u9ad8\u6760\u6746\u4e3e\u63aa\uff0c\u6211\u53ef\u4ee5\u81ea\u4fe1\u5730\u8bf4\uff0c\u5982\u679c\u60a8\u7acb\u5373\u7740\u624b\u89e3\u51b3\u4ee5\u4e0b\u4e09\u4e2a\u9879\u76ee\uff0c\u60a8\u5c06\u9065\u9065\u9886\u5148\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/searchengineland.com\/3-ways-search-marketers-can-prepare-for-the-big-cookie-crumble-437207#h-1-website-design-audit-your-use-of-third-party-cookies\"><span>\u5bf9\u60a8\u7684\u7f51\u7ad9\u8fdb\u884c cookie \u4f7f\u7528\u60c5\u51b5\u5ba1\u8ba1<\/span><\/a><span>\u3002<\/span><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/3-ways-search-marketers-can-prepare-for-the-big-cookie-crumble-437207#h-2-in-platform-data-integration\"><span>\u9488\u5bf9 Google\u3001Facebook \u548c LinkedIn \u7684\u9ad8\u7ea7\u5e73\u53f0\u5185\u6570\u636e\u96c6\u6210<\/span><\/a><span>\u3002<\/span><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/3-ways-search-marketers-can-prepare-for-the-big-cookie-crumble-437207#h-3-incrementality-measurement-lift-tests-and-media-mix-modeling\"><span>\u589e\u91cf\u6d4b\u91cf<\/span><\/a><span>\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u5728\u6ca1\u6709\u7b2c\u4e09\u65b9 cookie \u7684\u4e16\u754c\u4e2d\u6bcf\u4e2a\u9879\u76ee\u90fd\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n<h2 id=\"h-1-website-design-audit-your-use-of-third-party-cookies\" class=\"wp-block-heading\"><span>1. \u7f51\u7ad9\u8bbe\u8ba1\uff1a\u5ba1\u6838\u60a8\u5bf9\u7b2c\u4e09\u65b9 Cookie \u7684\u4f7f\u7528<\/span><\/h2>\n<p><span>\u8c37\u6b4c\u4e3a\u8425\u9500\u4eba\u5458\u63d0\u4f9b\u4e86<\/span><a href=\"https:\/\/developers.google.com\/privacy-sandbox\/3pcd\" target=\"_blank\" rel=\"noopener\"><span>\u4e00\u4e2a\u65b9\u4fbf\u7684\u53c2\u8003\u70b9<\/span><\/a><span>\uff08\u5305\u62ec\u4e0b\u9762\u7684\u56fe\u7247\uff09\uff0c\u4ee5\u5e2e\u52a9\u4ed6\u4eec\u4e86\u89e3 cookie \u7684\u6dd8\u6c70\u60c5\u51b5\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-437209\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Third-party-cookie-phaseout-timeline.png.webp\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Third-party-cookie-phaseout-timeline.png.webp 1250w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Third-party-cookie-phaseout-timeline-600x253.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Third-party-cookie-phaseout-timeline-800x338.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Third-party-cookie-phaseout-timeline-200x84.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Third-party-cookie-phaseout-timeline-768x324.png.webp 768w\" alt=\"\u7b2c\u4e09\u65b9 Cookie \u6dd8\u6c70\u65f6\u95f4\u8868\" width=\"1250\" height=\"528\" \/><\/figure>\n<\/div>\n<p><span>\u5bf9\u4e8e\u8fd9\u4e00\u6b65\uff0c\u6211\u4eec\u5c06\u91cd\u70b9\u5173\u6ce8\u8be5\u9875\u9762\u7684\u7b2c\u4e8c\u9636\u6bb5\uff1a<\/span><a href=\"https:\/\/developers.google.com\/privacy-sandbox\/3pcd\/prepare\/audit-cookies\" target=\"_blank\" rel=\"noopener\"><span>\u5ba1\u6838\u60a8\u5bf9 cookie \u7684\u4f7f\u7528<\/span><\/a><span>\u3002<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-437210 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Googles-guide-to-preparing-for-third-party-cookie-restrictions.png.webp\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Googles-guide-to-preparing-for-third-party-cookie-restrictions.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Googles-guide-to-preparing-for-third-party-cookie-restrictions-600x117.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Googles-guide-to-preparing-for-third-party-cookie-restrictions-800x156.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Googles-guide-to-preparing-for-third-party-cookie-restrictions-200x39.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Googles-guide-to-preparing-for-third-party-cookie-restrictions-768x150.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Googles-guide-to-preparing-for-third-party-cookie-restrictions-1536x300.png 1536w\" alt=\"Google \u9488\u5bf9\u7b2c\u4e09\u65b9 Cookie \u9650\u5236\u7684\u51c6\u5907\u6307\u5357\" width=\"1600\" height=\"312\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Googles-guide-to-preparing-for-third-party-cookie-restrictions.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Googles-guide-to-preparing-for-third-party-cookie-restrictions-600x117.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Googles-guide-to-preparing-for-third-party-cookie-restrictions-800x156.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Googles-guide-to-preparing-for-third-party-cookie-restrictions-200x39.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Googles-guide-to-preparing-for-third-party-cookie-restrictions-768x150.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Googles-guide-to-preparing-for-third-party-cookie-restrictions-1536x300.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Googles-guide-to-preparing-for-third-party-cookie-restrictions.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u8c37\u6b4c\u7684\u6587\u732e\u6709\u52a9\u4e8e\u63d0\u9192\u6211\u4eec\uff0c\u7b2c\u4e09\u65b9 Cookie \u7684\u9010\u6b65\u6dd8\u6c70\u9664\u4e86\u8ddf\u8e2a\u4e4b\u5916\uff0c\u8fd8\u6709\u51e0\u4e2a\u89d2\u5ea6\uff1a\u00a0<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u5982\u679c\u60a8\u65e0\u6cd5\u638c\u63a7\u7f51\u7ad9\u7684\u5d4c\u5165\u5185\u5bb9\u548c\u5c0f\u90e8\u4ef6\uff0c\u53ef\u7528\u6027\u95ee\u9898\u5c06\u65e0\u5904\u4e0d\u5728\u3002\uff08\u68c0\u67e5\u201c\u6dfb\u52a0\u5230\u65e5\u5386\u201d\u529f\u80fd\uff01\uff09<\/span><\/li>\n<li><span>\u5373\u4f7f\u60a8\u5df2\u7ecf\u8bbe\u7f6e\u4e86\u7b2c\u4e00\u65b9 Cookie\uff0c\u4e00\u81f4\u4f7f\u7528\u6b63\u786e\u7684\u4ee3\u7801\u5bf9\u4e8e\u786e\u4fdd\u60a8\u7684\u7f51\u7ad9\u5728\u5404\u4e2a\u6d4f\u89c8\u5668\u4e2d\u7684\u6d41\u7545\u8fd0\u884c\u4e5f\u975e\u5e38\u91cd\u8981\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span>\u662f\u7684\uff0c\u60a8\u9700\u8981\u4e13\u6ce8\u4e8e\u5728\u6ca1\u6709 cookie \u7684\u60c5\u51b5\u4e0b\u6539\u5584\u5b9a\u4f4d\u548c\u5206\u6790\uff0c\u4f46\u4e0d\u8981\u672c\u672b\u5012\u7f6e\uff1a\u4e00\u4e2a\u6b63\u5e38\u8fd0\u884c\u7684\u7f51\u7ad9\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u6316\u6398\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/ppc-outlook-advertisers-2024-436677\"><span>PPC \u524d\u666f\uff1a\u5e7f\u544a\u5546\u5982\u4f55\u5728 2024 \u5e74\u4fdd\u6301\u9886\u5148\u5730\u4f4d<\/span><\/a><\/em><\/strong><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\"><\/div>\n<\/div>\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\"><span>\u83b7\u53d6\u641c\u7d22\u8425\u9500\u4eba\u5458\u6240\u4f9d\u8d56\u7684\u65b0\u95fb\u901a\u8baf\u3002<\/span><\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<form id=\"nl-inline\" method=\"POST\" novalidate=\"novalidate\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><label class=\"visually-hidden\" for=\"nl-inlineEmail\"><span>\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740<\/span><\/label><input id=\"nl-inlineEmail\" class=\"inlineEmail nlfp form-control rounded-0 w-100\" name=\"email\" required=\"\" type=\"email\" placeholder=\"\u5173\u4e8e SEO\u3001PPC\u3001AI\u3001\u804c\u4e1a\u7b49\u65b9\u9762\u7684\u53ef\u4fe1\u89c1\u89e3\u3002\" aria-label=\"\u4f01\u4e1a\u7535\u5b50\u90ae\u4ef6\u5730\u5740\" aria-required=\"true\" \/><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\">\n<div><iframe id=\"cf-chl-widget-syrpi\" tabindex=\"-1\" title=\"\u5305\u542b Cloudflare \u5b89\u5168\u8d28\u8be2\u7684\u5c0f\u7ec4\u4ef6\" src=\"https:\/\/challenges.cloudflare.com\/cdn-cgi\/challenge-platform\/h\/g\/turnstile\/if\/ov2\/av0\/rcv\/syrpi\/0x4AAAAAAAy7UZY9-3LQEXbi\/auto\/fbE\/normal\/auto\/\" sandbox=\"allow-same-origin allow-scripts allow-popups\" aria-hidden=\"true\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<p><button id=\"inline-button\" class=\"btn btn-sel inlineButton w-100 rounded-0\" name=\"submit_button\" type=\"submit\"><span>\u4e3a\u6211\u62a5\u540d\uff01<\/span><\/button><\/div>\n<\/div>\n<\/form>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener\" aria-label=\"\u5728\u65b0\u6807\u7b7e\u9875\u4e2d\u6253\u5f00\"><span>\u67e5\u770b\u6761\u6b3e\u3002<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 id=\"h-2-in-platform-data-integration\" class=\"wp-block-heading\"><span>2. \u5e73\u53f0\u5185\u6570\u636e\u96c6\u6210<\/span><\/h2>\n<p><span>\u597d\u7684\uff0c\u73b0\u5728\u6765\u8c08\u8c08\u8ddf\u8e2a\u548c\u62a5\u544a\u3002\u4e3b\u8981\u5e7f\u544a\u5e73\u53f0\u4e3a\u5e7f\u544a\u5546\u63d0\u4f9b\u4e86\u6539\u8fdb\u5e73\u53f0\u5185\u62a5\u544a\u7684\u65b9\u6cd5\uff0c\u5e76\u5e2e\u52a9\u7ade\u4ef7\u548c\u5b9a\u4f4d\u7b97\u6cd5\u627e\u5230\u9ad8\u8d28\u91cf\u7528\u6237\u3002<\/span><\/p>\n<h3 id=\"h-google-integrate-offline-conversion-tracking\" class=\"wp-block-heading\"><span>Google\uff1a\u6574\u5408\u7ebf\u4e0b\u8f6c\u5316\u8ddf\u8e2a<\/span><\/h3>\n<p><span>\u65e0\u8bba\u60a8\u662f\u4f9d\u9760\u6570\u5b57\u5e7f\u544a\u7cfb\u5217\u6765\u5e2e\u52a9\u63a8\u52a8 B2C \u7ebf\u4e0b\u8f6c\u5316\uff08\u4f8b\u5982\uff1a\u6c7d\u8f66\u7ecf\u9500\u5546\uff09\u8fd8\u662f\u4e3a B2B \u5438\u5f15\u6f5c\u5728\u5ba2\u6237\uff0c\u5c06<\/span><a href=\"https:\/\/searchengineland.com\/offline-conversion-tracking-best-practices-testing-strategies-434211\"><span>\u7ebf\u4e0b\u8f6c\u5316\u8ddf\u8e2a<\/span><\/a><span>(OCT) \u6216\u7ebf\u4e0b\u8f6c\u5316\u6570\u636e\u96c6\u6210\u5230\u60a8\u7684 Google \u5e7f\u544a\u7cfb\u5217\u4e2d\uff0c\u5bf9\u4e8e\u60a8\u4e86\u89e3\u5e7f\u544a\u7cfb\u5217\u7684\u6548\u679c\u4ee5\u53ca\u672a\u6765\u7684\u6548\u679c\u90fd\u81f3\u5173\u91cd\u8981\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-437211 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Offline-conversion-tracking-Google-help-doc.png.webp\" sizes=\"auto, (max-width: 785px) 100vw, 785px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Offline-conversion-tracking-Google-help-doc.png.webp 785w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Offline-conversion-tracking-Google-help-doc-600x310.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Offline-conversion-tracking-Google-help-doc-200x103.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Offline-conversion-tracking-Google-help-doc-768x396.png.webp 768w\" alt=\"Google\uff1a\u6574\u5408\u7ebf\u4e0b\u8f6c\u5316\u8ddf\u8e2a\" width=\"785\" height=\"405\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Offline-conversion-tracking-Google-help-doc.png.webp 785w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Offline-conversion-tracking-Google-help-doc-600x310.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Offline-conversion-tracking-Google-help-doc-200x103.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Offline-conversion-tracking-Google-help-doc-768x396.png.webp 768w\" data-lazy-sizes=\"(max-width: 785px) 100vw, 785px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Offline-conversion-tracking-Google-help-doc.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u4ece\u62a5\u544a\u89d2\u5ea6\u6765\u770b\uff0c\u6dfb\u52a0 OCT \u4f1a\u4e3a\u60a8\u7684\u5e7f\u544a\u6d3b\u52a8\u6240\u5e26\u6765\u7684\u4ef7\u503c\u5e26\u6765\u81f3\u5173\u91cd\u8981\u7684\u7ec6\u5fae\u5dee\u522b\u3002\u00a0<\/span><\/p>\n<p><span>\u60a8\u65e0\u9700\u5f15\u7528\u5927\u91cf\u65b0\u7ebf\u7d22\u5e76\u4e0e\u540c\u4e8b\u51fb\u638c\u5e86\u795d\uff0c\u800c\u662f\u96c6\u6210\u60a8\u7684 CRM \u6570\u636e\u6765\u4e86\u89e3\u5176\u4e2d\u6709\u591a\u5c11\u7ebf\u7d22\u901a\u8fc7\u4e86\u6f0f\u6597\u8fdb\u5165 MQL\u3001SQL\u3001SAL \u548c\u673a\u4f1a\u7b49\u9636\u6bb5\u3002\u00a0<\/span><\/p>\n<p><span>\u597d\u5904\u662f\u5de8\u5927\u7684\u3002\u60a8\u5c06\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u627e\u5230\u4e0d\u5f71\u54cd\u7ba1\u9053\u7684\u53ef\u5207\u5272\u533a\u57df\u3002<\/span><\/li>\n<li><span>\u786e\u5b9a\u5e94\u8be5\u589e\u52a0\u6295\u8d44\u7684\u9ad8\u8d28\u91cf\u6f5c\u5728\u5ba2\u6237\u6765\u6e90\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u90a3\u4e9b\u53ea\u662f\u7b80\u5355\u5730\u4e3a\u6f5c\u5728\u5ba2\u6237\u8bbe\u7f6e\u7ade\u4ef7\uff0c\u800c\u6ca1\u6709\u4f7f\u7528 OCT \u6765\u6559\u5bfc\u5b9a\u4f4d\u7b97\u6cd5\u5982\u4f55\u627e\u5230<\/span><strong><span>\u4f18\u8d28<\/span><\/strong><em>\u00a0<\/em><span>\u6f5c\u5728\u5ba2\u6237\u7684\u5e7f\u544a\u6d3b\u52a8\uff0c\u5c31\u8ba9 Google \u6709\u6743\u53bb\u8ffd\u9010\u6700\u5bb9\u6613\u7684\u76ee\u6807\u3002<\/span><\/p>\n<p><span>\u8fd9\u4f1a\u5bfc\u81f4\u5927\u91cf\u5783\u573e\u4fe1\u606f\u6d8c\u5165\u60a8\u7684 CRM\u3002\u60a8\u7684 CPL \u53ef\u80fd\u4f1a\u4e0b\u964d\uff0c\u4f46\u60a8\u7684 CPQL\uff08\u6bcf\u6761\u5408\u683c\u7ebf\u7d22\u7684\u6210\u672c\uff09\u53ef\u80fd\u4f1a\u53d7\u5230\u5f71\u54cd\u3002<\/span><\/p>\n<p><strong><em><span>\u6df1\u5165\u4e86\u89e3\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/google-ads-tracking-offline-conversions-best-practices-389544\"><span>\u5728 Google Ads \u4e2d\u8ddf\u8e2a\u7ebf\u4e0b\u8f6c\u5316\u7684 5 \u5927\u6700\u4f73\u505a\u6cd5<\/span><\/a><\/em><\/strong><\/p>\n<h3 id=\"h-facebook-incorporate-conversions-api\" class=\"wp-block-heading\"><span>Facebook\uff1a\u6574\u5408\u8f6c\u5316 API<\/span><\/h3>\n<p><span>\u5728\u8c37\u6b4c\u5f00\u59cb\u9010\u6b65\u6dd8\u6c70 cookie \u4e4b\u524d\uff0c\u82f9\u679c\u7684 iOS 14 \u5bf9 Facebook \u7684\u8f6c\u5316\u62a5\u544a\u9020\u6210\u4e86\u91cd\u5927\u5f71\u54cd\uff0c\u5bfc\u81f4\u5e7f\u544a\u5546\u5927\u6279\u79bb\u5f00\u6216\u51cf\u5c11\u4f7f\u7528\u8be5\u5e73\u53f0\uff0c\u5e76\u5bfc\u81f4 Facebook \u80a1\u4ef7\u66b4\u8dcc\u3002<\/span><\/p>\n<p><span>\u4f5c\u4e3a\u56de\u5e94\uff0cFacebook \u503e\u5411\u4e8e\u4f7f\u7528\u5176<\/span><a href=\"https:\/\/developers.facebook.com\/videos\/2020\/conversion-api-capi-overview\/\"><span>\u8f6c\u6362 API<\/span><\/a><span>\u00a0(CAPI) \u4ea7\u54c1\uff0c\u8be5\u4ea7\u54c1\u9700\u8981\u5f00\u53d1\u5de5\u4f5c\u4f46\u5c06\u8f6c\u6362\u8ddf\u8e2a\u8f6c\u79fb\u5230\u60a8\u7f51\u7ad9\u7684\u670d\u52a1\u5668\u3002<\/span><\/p>\n<p><span>\u5b83\u4e0d\u4f9d\u8d56\u4e8e cookie \u8ddf\u8e2a\uff0c\u5e76\u53ef\u5728 iOS 14 \u548c\u540e cookie \u4e16\u754c\u4e2d\u6709\u6548\u5730\u4e3a\u60a8\u63d0\u4f9b\u66f4\u51c6\u786e\u7684\u8f6c\u5316\u200b\u200b\u8ddf\u8e2a\u3002\u00a0<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-437213 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Facebook-Incorporate-Conversions-API.png.webp\" sizes=\"auto, (max-width: 1243px) 100vw, 1243px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Facebook-Incorporate-Conversions-API.png.webp 1243w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Facebook-Incorporate-Conversions-API-593x338.png.webp 593w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Facebook-Incorporate-Conversions-API-800x456.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Facebook-Incorporate-Conversions-API-198x113.png.webp 198w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Facebook-Incorporate-Conversions-API-768x437.png.webp 768w\" alt=\"Facebook\uff1a\u6574\u5408\u8f6c\u5316 API\" width=\"1243\" height=\"708\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Facebook-Incorporate-Conversions-API.png.webp 1243w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Facebook-Incorporate-Conversions-API-593x338.png.webp 593w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Facebook-Incorporate-Conversions-API-800x456.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Facebook-Incorporate-Conversions-API-198x113.png.webp 198w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Facebook-Incorporate-Conversions-API-768x437.png.webp 768w\" data-lazy-sizes=\"(max-width: 1243px) 100vw, 1243px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Facebook-Incorporate-Conversions-API.png.webp\" data-ll-status=\"loaded\" \/><\/figure>\n<\/div>\n<p><span>\u8fd9\u4e0e Google \u7684 OCT \u96c6\u6210\u5177\u6709\u540c\u6837\u7684\u597d\u5904\u3002\u60a8\u53ef\u4ee5\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u66f4\u597d\u5730\u4e86\u89e3\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u6548\u679c\u3002\uff08\u8fd9\u9002\u7528\u4e8e\u6240\u6709\u5782\u76f4\u884c\u4e1a\uff0c\u5305\u62ec\u7535\u5b50\u5546\u52a1\uff09\u3002<\/span><\/li>\n<li><span>\u4f7f\u7528\u8fd9\u4e9b\u6570\u636e\u6765\u8bad\u7ec3\u7ade\u4ef7\u7b97\u6cd5\u6765\u627e\u5230\u66f4\u6709\u4ef7\u503c\u7684\u7528\u6237\u3002<\/span><\/li>\n<\/ul>\n<h3 id=\"h-linkedin-incorporate-capi\" class=\"wp-block-heading\"><span>LinkedIn\uff1a\u6574\u5408 CAPI<\/span><\/h3>\n<p><span>B2B \u8425\u9500\u4eba\u5458\u4e86\u89e3\u8f83\u957f\u7684\u9500\u552e\u5468\u671f\u3001\u591a\u6b21\u8f6c\u5316\u4e8b\u4ef6\u4ee5\u53ca\u6f5c\u5728\u5ba2\u6237\u51fa\u73b0\u7684\u591a\u4e2a\u9636\u6bb5\u6240\u5e26\u6765\u7684\u6311\u6218\u3002\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/help\/lms\/answer\/a1655394\" target=\"_blank\" rel=\"noopener\"><span>LinkedIn \u7684 CAPI<\/span><\/a><span>\u9075\u5faa\u4e0e Facebook \u76f8\u540c\u7684\u539f\u5219\uff0c\u5bf9\u4e8e\u7406\u89e3\u5e7f\u544a\u5bf9\u6e20\u9053\u7684\u5f71\u54cd\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n<p><span>\u5c31\u4f7f\u7528\u79bb\u7ebf\u6570\u636e\u6765\u8bad\u7ec3 LinkedIn \u7684\u7b97\u6cd5\u800c\u8a00\uff0cLinkedIn \u7684\u7b97\u6cd5\u5728\u5bfb\u627e\u5408\u9002\u7684\u7528\u6237\u65b9\u9762\u8fd8\u6ca1\u6709 Facebook \u90a3\u4e48\u5b8c\u5584\uff0c\u4f46\u7ed3\u5408 OCT \u662f\u4e00\u4e2a\u5f88\u597d\u7684\u505a\u6cd5\uff0c\u5e94\u8be5\u4f1a\u53d6\u5f97\u6210\u679c\u3002\u00a0<\/span><\/p>\n<h2 id=\"h-3-incrementality-measurement-lift-tests-and-media-mix-modeling\" class=\"wp-block-heading\"><span>3. \u589e\u91cf\u6d4b\u91cf\uff1a\u63d0\u5347\u6d4b\u8bd5\u548c\u5a92\u4f53\u7ec4\u5408\u5efa\u6a21<\/span><\/h2>\n<p><span>\u5730\u7406\u63d0\u5347\u6d4b\u8bd5\u548c\u5a92\u4f53\u7ec4\u5408\u6a21\u578b (MMM) \u662f\u89e3\u51b3\u540c\u4e00\u6311\u6218\u7684\u4e24\u79cd\u622a\u7136\u4e0d\u540c\u7684\u65b9\u6cd5\uff1a\u8861\u91cf\u589e\u91cf\u2014\u2014\u6216\u8005\u8bf4\u4ed8\u8d39\u8ba1\u5212\u7684\u771f\u5b9e\u4ef7\u503c\uff0c\u800c\u4e0d\u8003\u8651\u57fa\u4e8e\u70b9\u51fb\u7684\u8ddf\u8e2a\u9650\u5236\u3002\u00a0<\/span><\/p>\n<p><span>\u8fd9\u4e9b\u90fd\u662f\u6211\u4eec\u5728 Cookie \u9010\u6b65\u6dd8\u6c70\u4e4b\u524d\u5c31\u4e00\u76f4\u5ba3\u626c\u7684\u505a\u6cd5\uff0c\u4f46\u5f15\u5165\u66f4\u591a\u7684\u8ddf\u8e2a\u9650\u5236\u4f7f\u5f97\u5b83\u4eec\u5bf9\u4e8e\u51c6\u786e\u4e86\u89e3\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u6548\u679c\u53d8\u5f97\u66f4\u52a0\u91cd\u8981\u3002<\/span><\/p>\n<p><span>\u63d0\u5347\u6d4b\u8bd5\u5c06\u53d7\u4f17\u5206\u4e3a\u6d4b\u8bd5\u7ec4\u548c\u4fdd\u7559\u7ec4\uff08\u6216\u63a7\u5236\u7ec4\uff09\uff0c\u4ee5\u663e\u793a\u5bf9\u5e7f\u544a\u7ed3\u679c\u7684\u56e0\u679c\u5173\u7cfb\uff0c\u53ef\u4ee5\u91c7\u7528\u5730\u7406\u4fdd\u7559\u3001PSA \u6d4b\u8bd5\u7b49\u5f62\u5f0f\u3002\u00a0<\/span><\/p>\n<p><span>\u5a92\u4f53\u7ec4\u5408\u5efa\u6a21\u662f\u4e00\u79cd\u66f4\u6280\u672f\u6027\u7684\u65b9\u6cd5\uff0c\u901a\u5e38\u9700\u8981\u7b2c\u4e09\u65b9\u8f6f\u4ef6\u5e76\u63d0\u53d6\u5927\u91cf\u6570\u636e\uff08\u6211\u4eec\u5efa\u8bae\u81f3\u5c11\u4e24\u5e74\u7684\u6570\u636e\uff09\u6765\u786e\u5b9a\u6027\u80fd\u76f8\u5173\u6027\u3002<\/span><\/p>\n<p><span>\u6bcf\u79cd\u65b9\u6cd5\u7684\u4f18\u7f3a\u70b9\u5982\u4e0b\uff1a<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full wp-lightbox-container\" data-wp-context=\"{&quot;uploadedSrc&quot;:&quot;https:\\\/\\\/searchengineland.com\\\/wp-content\\\/seloads\\\/2024\\\/02\\\/Geo-lift-testing-and-MMM-Pros-and-Cons.png&quot;,&quot;figureClassNames&quot;:&quot;aligncenter size-full&quot;,&quot;figureStyles&quot;:null,&quot;imgClassNames&quot;:&quot;wp-image-437214&quot;,&quot;imgStyles&quot;:null,&quot;targetWidth&quot;:1185,&quot;targetHeight&quot;:342,&quot;scaleAttr&quot;:false,&quot;ariaLabel&quot;:&quot;Enlarge image: Geo lift testing and MMM - Pros and Cons&quot;,&quot;alt&quot;:&quot;Geo lift testing and MMM - Pros and Cons&quot;}\" data-wp-interactive=\"core\/image\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-437214 entered lazyloaded\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Geo-lift-testing-and-MMM-Pros-and-Cons.png.webp\" sizes=\"auto, (max-width: 1185px) 100vw, 1185px\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Geo-lift-testing-and-MMM-Pros-and-Cons.png.webp 1185w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Geo-lift-testing-and-MMM-Pros-and-Cons-600x173.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Geo-lift-testing-and-MMM-Pros-and-Cons-800x231.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Geo-lift-testing-and-MMM-Pros-and-Cons-200x58.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Geo-lift-testing-and-MMM-Pros-and-Cons-768x222.png.webp 768w\" alt=\"\u5730\u8c8c\u63d0\u5347\u6d4b\u8bd5\u548c MMM - \u4f18\u70b9\u548c\u7f3a\u70b9\" width=\"1185\" height=\"342\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Geo-lift-testing-and-MMM-Pros-and-Cons.png.webp 1185w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Geo-lift-testing-and-MMM-Pros-and-Cons-600x173.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Geo-lift-testing-and-MMM-Pros-and-Cons-800x231.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Geo-lift-testing-and-MMM-Pros-and-Cons-200x58.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Geo-lift-testing-and-MMM-Pros-and-Cons-768x222.png.webp 768w\" data-lazy-sizes=\"(max-width: 1185px) 100vw, 1185px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Geo-lift-testing-and-MMM-Pros-and-Cons.png.webp\" data-ll-status=\"loaded\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"\u653e\u5927\u56fe\u7247\uff1a\u5730\u8c8c\u63d0\u5347\u6d4b\u8bd5\u548c MMM - \u4f18\u70b9\u548c\u7f3a\u70b9\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"context.imageButtonRight\" data-wp-style--top=\"context.imageButtonTop\"><\/button><\/figure>\n<\/div>\n<p><span>\u65e0\u8bba\u5b83\u4eec\u7684\u4f18\u7f3a\u70b9\u5982\u4f55\uff0c\u589e\u91cf\u6d4b\u91cf\u7684\u4e24\u5927\u9009\u9879\u7684\u4e3b\u8981\u4f18\u70b9\u662f\u76f8\u540c\u7684\uff1a\u65e0\u8bba\u662f\u5426\u4f7f\u7528 Cookie\uff0c\u60a8\u90fd\u4f1a\u77e5\u9053\u5e7f\u544a\u7cfb\u5217\u7684\u4ef7\u503c\u3002\u00a0<\/span><\/p>\n<p><span>\u65e0\u8bba\u5982\u4f55\uff0c\u6bcf\u4e2a\u7cbe\u660e\u7684\u641c\u7d22\u8425\u9500\u4eba\u5458\u90fd\u5e94\u8be5\u52a0\u500d\u6295\u5165\u65f6\u95f4\u548c\u9884\u7b97\u6765\u8861\u91cf\u4ee5\u4e0b\u4e3e\u63aa\u7684\u771f\u6b63\u4ef7\u503c\uff1a<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span>\u91cd\u65b0\u5b9a\u4f4d\uff08\u7528\u6237\u53ef\u80fd\u5df2\u7ecf\u8f6c\u5316\uff09\u3002<\/span><\/li>\n<li><span>Google \u54c1\u724c\u641c\u7d22\uff08\u54c1\u724c\u5173\u952e\u8bcd\uff0c\u901a\u5e38\u88ab\u9ad8\u4f30\uff09\u3002<\/span><\/li>\n<li><span>Google 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\/>\n<p><em><span>\u6211\u4eec\u9080\u8bf7\u6295\u7a3f\u4f5c\u8005\u4e3a Search Engine Land \u64b0\u5199\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u641c\u7d22\u793e\u533a\u7684\u8d21\u732e\u8fdb\u884c\u9009\u62e9\u3002\u6211\u4eec\u7684\u6295\u7a3f\u8005\u5728\u7f16\u8f91\u4eba\u5458\u7684\u76d1\u7763\u4e0b\u5de5\u4f5c<\/span><a href=\"https:\/\/searchengineland.com\/staff\/\"><span>\uff0c<\/span><\/a><span>\u5e76\u68c0\u67e5\u6295\u7a3f\u7684\u8d28\u91cf\u548c\u4e0e\u8bfb\u8005\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u8868\u8fbe\u7684\u89c2\u70b9\u662f\u4ed6\u4eec\u81ea\u5df1\u7684\u3002<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2024 \u5e74\u7684\u5927\u53d8\u9769\u4e8e 1 \u6708\u6b63\u5f0f\u5f00\u59cb\uff0c\u5f53\u65f6\u8c37\u6b4c\u9996\u6b21\u4e3a Chrome \u7528\u6237\u63a8\u51fa\u8ddf\u8e2a\u4fdd\u62a4\u529f\u80fd\u3002 \u4efb\u4f55\u5bf9\u6b64\u63aa\u624b\u4e0d\u53ca [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1106","post","type-post","status-publish","format-standard","hentry","category-ppc"],"_links":{"self":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1106"}],"version-history":[{"count":1,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1106\/revisions"}],"predecessor-version":[{"id":1108,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1106\/revisions\/1108"}],"wp:attachment":[{"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buygoogle.cc\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}